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NLP in business


Alpha Leadership

Rober Dilts

Alpha Leadership should be read by anyone seriously interested in understanding more about the leadership process. It breaks out of the pack of "me-too" leadership books with intriguing applications from across the spectrum of social and behavioral sciences. The authors provide fresh perspectives and insights into the process of leadership and becoming a more effective leader. Examples are exciting and intriguing and the applications descriptively practical.

Beyond Selling:
How to Maximize Your Personal Influence

Dan Bagley III & Edward J. Reese

Learn the belief systems of high achievers, as well as specific steps for building rapport in general business and corporate environments. This book outlines key questions you can ask to identify and prioritize customers’ needs; a simple system for determining clients’ buying strategies; ways to offer your product or service effectively; a simple step-by-step procedure for handling objections while maintaining rapport; and much more. Whether you are new to selling or a seasoned professional, this entertaining, easy-to-follow book will boost your sales confidence and effectiveness.

Influencing with Integrity

Genie Z. Laborde

This classic book on the psychology of communication has sold over 150,000 copies. Dr Laborde uses techniques derived primarily from NLP to create a set of state-of-the-art skills which the reader can use to improve any interaction. It is extremely popular with management trainers and business and sales people for its methodological and straightforward approach to this complex subject. It is well illustrated with numerous line drawings and cartoons.

Leading with NLP

Joseph O’Connor

Leadership is not something people are necessarily born with, it can be learned. The most effective way to learn leadership is through the techniques of NLP. NLP is a set of skills for psychologically influencing people (using body language, verbal techniques and other practical methods).

Persuasion Engineering

Richard Bandler and John La Valle

Are you ready to dramatically increase your income? Now you can with this remarkable how-to manual crafted by two leaders in the fields of business and NLP. Written for even the novice to understand and use, Persuasion Engineering provides new and startling insights into the process of selling. Covering everything from the beginning of the sales process through to the close, you will learn to successfully engineer your sales activities based on these clear and powerful techniques. This classic work is unrivaled in the field of sales and business.

Performance Management: Creating the Conditons for Results

Michael D. McMaster

This book will show you business managemt systems using the latest technologies to guarrantee successful business systems. To create a business that works, managers need to understand the needs of people. Performance Management outlines a specific model for creating successful systems by implementing the techonology of NLP. This unique 4-book volume, combined for the first time in paperback, introduces a complete system to meet the needs of any organization. The specific behaviors required to make a human system work are presented with explicit models and examples. Each section presents a different aspect of implementing the system, from the most specific communications requirements to a broad theoretical view of management for performance and results.

Precision: A New Approach to Communication : How to Get the Information You Need to Get Results

Michael McMaster and John Grinder

Here, business management is brought to state-of-the-art in the area of communication. Presented in a explicit and systematic format, the technologies in Precision have been successfully applied to dramatically improve planning, problem-solving, meeting controla dn performance management. Many of the NLP techniques have been applied to management.

Sales on the Line:
Meeting the Business Demands
of the ’90s through Phone Partnering

Sharon Drew Morgen

Use the phone as a powerful adjunct to face-to-face visits – for creating and maintaining loyal relationships in sales or any aspect of customer support. This book discusses questioning and listening skills, creating a buying relationship instantly, using voice to create and maintain rapport, understanding how conversations work, handling difficult calls, exploring objectivity, working with secretaries, making "cold calls," prospecting and more.

Selling with Integrity

Sharon Drew Morgen

Until now, sales has been based on a seller creating an environment in which their product gets promoted; and most sales methods have disrespected buyers by assuming the seller had the answers. Morgen introduces a wholly-new sales paradigm based on the belief that buyers have their own answers. She teaches sellers to support buyers’ buying patterns, rather than teaching new selling patterns, and offers step-by-step guidelines to the "Buying Facilitation" method. "Read this book and practice what is between the covers. It will make your next sales call the most successful in your career." (Larry Wilson, author)

Skills for the Future

Des outils pour l'avenir

Robert Dilts and Gino Bonissone

The focus of this book is on how NLP may be used to develop and apply personal and organizational learning strategies togehter with communication and leadership skills to manage the process of creativity and innovation. The book is composed of three basic parts: personal creativitx, co-creativity and group creativity.

Smart Work:
The Syntax Guide for Mutual Understanding in the Workplace

Lisa J. Marshall & Lucy D. Freedman

This book tells you how to set and achieve goals with work groups, while enriching every step of the process for team members. Learn how to ensure that you and others are working towards the same goal, reduce resistance, and help people move past self-imposed limitations. For individuals it means greater effectiveness, less stress, and more time to do the work they enjoy. For the organization, it means shorter product development cycles, superior products, better customer support, and ultimately higher sales. A great book for anyone working in an organization today.

Successful Selling with NLP

Joseph O’Connor

Learn several successful and powerful ways for sales people and customers to get what they want, including creating and maintaining excellent relationships with customers both on the telephone and face-to-face, speaking the customer's language, being a leader, as well as a manager, and more.

The Magic of Rapport:
How You Can Gain Personal Power in any Situation

Jerry Richardson

If your professional success or personal satisfaction depends on your ability to influence other people, this book is for you. Explore techniques and strategies for taking control of any situation immediately, establishing trust and credibility, using the power of suggestion to get what you want, presenting your ideas in ways that are virtually irresistible, overcoming resistance effortlessly and effectively, helping people to clearly understand you, and more.

Tools for Dreamers: Strategies for Creativity

Robert Dilts

The first book of the author on creativity. He describes in detail the famous Walt Disney strategy as well as other techniques.

Training with NLP:
Skills for Managers, Trainers and Communicators

Joseph O’Connor & John Seymour

What are the differences between outstanding trainers and the rest? This book provides a practical answer to this question, provided by NLP modeling skills. They give readers the knowledge and skill to learn faster and improve the results they create.

Visionary Leadership Skills:
Creating a World to Which People Want To Belong

Robert Dilts

Would you like to change the world, or make the world a better place? Examine the essential skills that are required to bring about change and "create a world to which people want to belong." These are the tools of "visionary leadership," modeled from and inspired by effective leaders and managers from around the world. Practical topics covered include: releasing natural leadership abilities through the identification of your vision and mission, developing and maintaining states of personal excellence, exploring and enriching personal leadership styles, and enhancing effectiveness in communication.

Winning the Mind Game:
Negotiating in Business and Life

Paul M. Lisnek, Ph.D.

Learn to become a master of negotiation through this definitive look at the nature and process of this age-old art. This "back-to-basics" approach gives you real-life situations to teach the practice of winning at professional and personal bargaining tables. Rediscover the fundamentals including the bottom-line competitive nature of negotiation, verbal and non-verbal keys to winning the mind game, and the critical importance of preparation. Get ready for an entertaining journey into a world where negotiation is a positive, highly-useful process – without doubt as old as human life.



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